Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, March 31, 2012

Saturday Sidebar ~ Are We There Yet?

Posted by Mackenzie Crowne at 8:10 AM 8 comments
Are we there yet? How many of us have uttered those words at one time or another? On a recent road trip to Dallas with my family, I know they crossed my mind at least a dozen times. Because, let's face it, whether you are counting the miles, checking off days on the calendar, or simply standing in line, waiting sucks. But what, after all, is the human experience, if not a waiting game? We all spend our lives in anticipation of the next big milestone or event, so why is it some people smile through experience while others grumble and complain? My theory is, the happy people of this world have learned to make the most of the wait.
That's easier said than done, I know. Two hours in the DMV can feel like a life sentence in solitary confinement, while that same amount of time in the cue for that for the roller coaster you are about to board is spent in excited anticipation while making friends with those around you.

So, which am I, the smiler or the grumbler? Before being diagnosed with breast cancer, I admit I was a bit of both. Believe me, every second spent waiting to rid myself of the tumor was excruciating, but the experience also taught me to appreciate every moment, to chase after every new milestone and enjoy the pursuit for the adventure it is. 

This week, my book, Gift of the Realm, has finally shown up in the coming soon section at The Wild Rose Press. I'm stoked, but I'm not there yet. I still have weeks more to wait, and so much more to do and learn before my release. However, I choose to look at the hours spent on promotion and marketing like time in the cue for that roller coaster, and not a life sentence in the DMV. 

That attitude, my friends, is my wish for you. Are you there yet?

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Friday, January 20, 2012

Success and a Chia Pet

Posted by Mackenzie Crowne at 10:12 AM 8 comments
What do Chia Pets and success have in common, you ask? If you were to ask that question of Joe Pedott, the man who first discovered the cheesy terracotta planters at a housewares tradeshow in Chicago back in 1977, I’m sure he could tell you. To hear him tell it, his is a typical Cinerella-make that Cinderfella-story. After leaving home at sixteen, he moved into a tiny room at the local YMCA, sleeping on a cot the size of a door and living off a hot plate. But Joe had a dream and the drive to achieve it. Today he has made millions off those little chia-sprouting figurines.

Who hasn't heard the jingle, ch ch ch chia? Successful brand recognition. And haven’t we all made jokes about that odd looking guy with the really wild hair, looking like a Chia pet? Successful word of mouth. And did you know that 500,000 Chia pets are sold annually, and they are only available during the holiday season? Talk about successful marketing!


Call me a snob, but I always considered his holiday novelties silly, which considering my brown thumb makes my thinking not only snobbish, but narrow-minded as well. Still, millions disagree with my opinion, and Joe had the foresight to understand one person’s junk is another’s pleasure.


This Christmas, my reluctance to waste money on cheesy marketing phenomenons crumbled beneath the weight of my granddaughter’s excited pleas. You see, what I saw as junk, she saw as a magical treasure. What six year old can resist the opportunity to get her fingers slimy, spreading seeds on a clay figurine, with the promise of sprouting life to come? Consequently, I now have a furry little Kung Fu Panda sitting on my windowsill. (That pic isn't it, btw. Brown thumb remember? Ours looks a little like I did at the beginning of chemo) I still think it’s cheesy because ... well, it is! But the magic in my granddaughter’s eyes when she scrambles onto the counter to add water is well worth the price.


And the lesson learned from the experience—priceless.


Like Joe Pedot, I also have a dream. And like his Chia pets, I have a product to sell. While I can't hope to achieve what he has, success is subjective. The release of my debut title is fast approaching, and with it, the knowledge that there will be people out there just like me; rolling their eyes and proclaiming my work unworthy or cheesy. But there will be others who will find Gift of the Realm the magical treasure it is for me.


So, thanks for the lesson, Joe. 

And for you lovely visitors, What about you? Ever had one of those junky, I mean, magical figurines of your own?

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